Performance marketing Executive

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).

- Track, measure, and analyze campaign performance to generate insights and actionable recommendations.

- Conduct A/B testing on creatives, audiences, and landing pages to improve conversions.

- Collaborate with the creative and strategy teams to ensure ad campaigns align with brand and business objectives.

- Manage ad budgets efficiently and maximize ROAS while keeping performance metrics in check.

- Stay up-to-date with the latest platform updates, industry trends, and competitor activities.

- Take ownership of both individual deliverables and client relationships, ensuring smooth communication and reporting.

Requirements

- Genuine interest in performance marketing and the curiosity to learn beyond just platforms.

- Proven hands-on experience with Meta Ads and Google Ads.

- Strong understanding of campaign objectives, funnels, targeting, and key metrics (CPL, CTR, ROAS, CPA).

- Excellent analytical skills with the ability to interpret data and optimize campaigns.

- Strong communication skills (written & verbal) to manage both internal collaboration and client-facing interactions.

- Self-motivated and accountable, capable of balancing multiple tasks and deadlines.

- Knowledge of other advertising platforms (LinkedIn Ads, TikTok, Snapchat) is a plus.