1. Plan and run paid digital campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, etc. 2. Optimize campaigns for performance to improve ROI, conversion rate, and other KPIs. 3. Monitor daily performance metrics like CPC, CTR, CPM, ROAS, and conversions. 4. Conduct A/B testing for ad copies, creatives, landing pages, and targeting. 5. Analyze and report campaign performance with actionable insights for improvement. 6. Manage and allocate budgets effectively across different channels and campaigns. 7. Collaborate with design and content teams for ad creatives and landing page content. 8. Target and segment audiences based on interests, behavior, and demographics. 9. Stay updated with platform changes and digital marketing trends. 10. Drive lead generation and customer acquisition through performance-driven strategies. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Language: English (Preferred) Work Location: In person

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Performance Marketing Executive