Performance Marketing Creative Strategist

Job Description

** DO NOT apply if you don't have 2+ years experience in strategising ad creative & copy for any performance marketing agency or a brand. ** Company Introduction: Brandslane is a Performance Marketing agency that helps Direct-To-Consumer eCommerce to grow their revenue with more acquisitions and sales. Over the last 5+ years, we have worked with some notable brands in India & outside the D2C space including - Oceedee, Gehna, Bummer, MDNT45, DiamondLady, BombaySweetShop, SwissTimeHouse, and others. In this time we have created over 400 Cr+ for 160+ brands combined. Introduction About Role: We’re on the lookout for a Copywriter who can bring creativity and business acumen to the table. This role demands someone with a knack for conceptualising, visualising, and writing compelling copy in performance marketing ad creatives that drive high ROAS and Revenue for ads. Key Responsibilities: Conceptualisation & Strategy: Develop creative concepts and campaign ideas that align with the client’s goals and target audience. Craft copy for performance ads, landing pages, email campaigns, and other digital platforms. Collaborate with designers to ensure copy complements the visuals seamlessly. Creative Execution: Strategise clear, engaging, and persuasive creative for multiple platforms (FB, Google, WhatsApp, Instagram, etc.). Adapt tone and style to suit different industries and campaign objectives. Create scripts, taglines, and ad headlines that drive conversions. Performance-Driven Writing: Ensure copy aligns with performance marketing KPIs like CTR,ROAS etc. Understand the business objectives and ROI expectations of DTC brands to craft impactful messaging. Analyse campaign performance to refine and improve copy for future campaigns. Collaboration & Communication: Work closely with account managers, media buyers, and design teams to understand client briefs and deliver creative solutions. Participate in brainstorming sessions to ideate innovative campaigns. Market Research: Stay updated on market trends, competitor strategies, and platform-specific guidelines to create fresh, effective content. Requirements – Experience: At least 2 years in a creative+copywriting role within a performance marketing domain. Skills: Strong conceptualisation and visualisation skills. Proficiency in writing performance-focused copy across platforms. Understanding of ROI-driven marketing strategies. Ability to adapt copy for diverse industries and campaign objectives. Portfolio: Proven experience in creating high-performing copy for ads, landing pages, and email campaigns (please include samples). Collaboration: Team player with excellent communication skills and the ability to meet deadlines. Cultural Fit – Some of the things that will help your work are: Being managed and on time Being communicative about observations, wins, problems, bad work, & availability Working in the future – staying ahead of time in plans, requests, & implementations. Staying passionately data-focused What we offer: Cool and fun team Easy work timelines Remote work with mindful working hours New learning from courses we keep buying