Performance Marketing-Consumer Business

About the Company

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide

Role Designation

Experience Minimum:

Qualification

Job Location

Roles & Responsibilities:

• Develop and implement performance marketing strategies to drive traffic, conversions, and revenue for OTC products.

• Strategize and execute Google & Meta Ads to achieve business objectives.

• Manage complete Website operations

• Run A/B tests for creative, landing pages, and ad copies to improve performance.

• Monitor and analyze campaign performance across channels platforms. Work on campaigns to improve search rankings, product reviews, and customer engagement on marketplaces.

• Work closely with brand, legal, creative teams to ensure the content aligning with the brand strategy and complies with regulatory standards

• Manage and allocate media budget efficiently to maximize ROI

• Track spending and suggest optimization to ensure cost-effectiveness