Performance Marketer/Meta Ads Expert

As a Performance Marketer specializing in Meta Ads at Big Reap, a tech-enabled real estate agency based in Mohali, Punjab, you will play a crucial role in driving lead generation through Facebook and Instagram ads. If you are a results-driven individual with expertise in digital performance marketing, this position offers you an exciting opportunity to lead paid campaigns that directly impact the company's growth. **Key Responsibilities:** - Launch, manage, and scale lead-focused Meta ad campaigns on Facebook and Instagram. - Optimize essential performance metrics such as CPL, ROAS, and CTR. - Create and manage custom/lookalike audiences and implement retargeting flows to maximize campaign effectiveness. - Collaborate with content and design teams to develop high-performing ad creatives. - Analyze campaign data using Meta Ads Manager and Google Analytics to derive valuable insights for performance enhancements. - Deliver performance reports and actionable insights to key stakeholders within the organization. **Qualifications Required:** - Proven experience in digital performance marketing, specifically with Meta Ads. - In-depth understanding of Facebook and Instagram advertising platforms. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and presentation skills to report campaign performance and insights effectively. - Ability to work collaboratively in a fast-paced environment and drive results. Join the dynamic team at Big Reap and be part of helping clients make informed property decisions through innovative digital marketing strategies.,