Performance Marketer/Meta Ads Expert

As a Performance Marketer specializing in Meta Ads, you will play a crucial role at Big Reap, a tech-enabled real estate agency based in Mohali, Punjab. Your primary responsibility will be to drive lead generation through Facebook and Instagram ads. If you are a results-driven individual with expertise in digital performance marketing, this position offers you the exciting opportunity to lead paid campaigns that have a direct impact on the company's growth. Your key responsibilities will include launching, managing, and scaling lead-focused Meta ad campaigns on Facebook and Instagram. You will be tasked with optimizing essential performance metrics such as CPL, ROAS, and CTR. Additionally, you will be responsible for creating and managing custom/lookalike audiences, as well as implementing retargeting flows to maximize campaign effectiveness. Collaboration with content and design teams will also be a crucial aspect of your role, as you work together to develop high-performing ad creatives. You will be expected to analyze campaign data using Meta Ads Manager and Google Analytics to derive valuable insights that drive campaign performance enhancements. Furthermore, you will be responsible for delivering performance reports and actionable insights to key stakeholders within the organization. The role offers a competitive salary package, with the final offer being based on your interview performance, experience, and skill level. Join us at our office located at 719, 7th floor, Imperial Towers, CP67, Mohali, and be part of a dynamic team that is dedicated to helping clients make informed property decisions through innovative digital marketing strategies.,