Performance Marketer

Responsibilities: Paid Advertising & Campaign Management Plan, execute, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to maximize ROAS and efficiency. Performance Analysis & Optimization Track key metrics (CTR, CPC, CPA, ROAS), run A/B tests, and enhance attribution modeling for better conversions. SEO & Landing Page Optimization Work with content & design teams to improve landing pages, ensure SEO synergy, and implement CRO strategies. Audience Targeting & Segmentation Utilize data-driven targeting, retargeting, and personalized marketing to enhance customer acquisition. Marketing Automation & Tools Leverage automation tools, optimize funnels via remarketing, and set up conversion tracking for performance insights. Budgeting & ROI Management – Allocate ad budgets effectively, forecast spending, and reduce CAC while maintaining quality leads and revenue. Competitor & Market Analysis – Conduct industry benchmarking, track trends, and identify new ad opportunities to stay ahead. Job Type: Full-time Pay: ₹40,000.00 - ₹60,000.00 per month Benefits: Food provided Health insurance Leave encashment Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person