Performance Marketer

Job Title: Performance Marketing Executive / Manager

Role Overview

We’re looking for a performance-driven marketer who owns outcomes, not just campaigns. This role is focused on driving qualified leads, optimizing acquisition costs, and scaling growth through data-backed decisions across paid channels.

You will work closely with founders, sales, and design teams to translate business goals into measurable marketing results.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms
• Own lead generation funnels end-to-end: ads → landing pages → conversion tracking → CRM handoff
• Continuously improve CPL, CAC, ROAS, and conversion rates through testing and iteration
• Run A/B tests on creatives, copies, audiences, and landing pages
• Work with design and content teams to create high-converting ad creatives
• Set up and maintain tracking using GA4, Meta Pixel, Google Tag Manager, and CRM integrations
• Analyse performance data and share actionable insights with stakeholders
• Scale winning campaigns while controlling spend and efficiency
• Stay updated with platform changes, algorithm shifts, and performance marketing best practices

Requirements

• 1–4 years of hands-on experience in performance marketing or paid acquisition
• Strong working knowledge of Google Ads, Meta Ads, and basic LinkedIn Ads
• Clear understanding of funnels, attribution, and conversion tracking
• Comfortable working with data, dashboards, and reports
• Ability to think in terms of outcomes, not vanity metrics
• Experience in B2B, SaaS, EdTech, or lead-gen businesses is a plus

Good to Have

• Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.)
• Basic understanding of landing page optimisation (CRO)
• Familiarity with tools like Hotjar, Webflow, Unbounce, or similar
• Exposure to retargeting, lookalike audiences, and lifecycle campaigns

What This Role Is Not

• Not just posting ads and waiting for results
• Not a “run what’s told” execution role
• Not focused on brand metrics alone

This role is about ownership, learning fast, and driving measurable growth.

Who Will Do Well Here

• Someone who enjoys numbers, experiments, and iteration
• Someone who takes accountability for results
• Someone comfortable working in ambiguity and fast-changing environments

If you want, I can:

• Rewrite this for junior / senior / lead level
• Make it B2B-specific or EdTech / SaaS-specific
• Convert this into a LinkedIn hiring post or careers page version

Job Types: Full-time, Part-time, Internship
Contract length: 6 months

Pay: ₹30,000.00 per month

Expected hours: 5 per week

Work Location: In person