Performance Marketer

1 - 2 years

5 - 6 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles & Responsibilities

  • Execute and optimize paid campaigns across Google Ads and Meta Ads.
  • Monitor daily performance metrics (ROAS, CAC, CTR, CVR).
  • Set up and maintain tracking through GA4, GTM, pixels, and UTMs.
  • Coordinate with design/content teams for ad creatives and A/B testing.
  • Support landing page updates and CRO tasks on Shopify.
  • Prepare weekly performance reports with insights.
  • Conduct basic competitor and audience research.

Skills

  • Hands-on experience with Google Ads & Meta Ads.
  • Strong understanding of GA4, GTM, and conversion tracking.
  • Working knowledge of Shopify (themes, apps, product setup, basic edits).
  • Good analytical and data interpretation skills.
  • Strong communication and teamwork.

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