Performance Marketer

About the Role

Were looking for a results-driven and analytical marketer to join the Growth team at Specsmakers. This full-time, on-site role in Chennai is suited for someone with at least 5 years of experience in digital marketing someone who has managed monthly ad budgets exceeding 50 lakhs, led full-funnel growth campaigns, and is comfortable collaborating with cross-functional teams and agencies to deliver high-performance outcomes across channels.

Key Responsibilities

Performance Marketing Leadership

• Lead and manage large-scale campaigns across Meta, Google, YouTube, and Display, working closely with agency partners to plan, execute, and scale budgets north of 50 lakhs/month.

• Own the media planning calendaraligning business priorities with paid strategy and executing across prospecting, retargeting, and retention funnels.

• Drive and oversee rigorous creative testing frameworks, analyze outcomes, and ensure efficient learning loops with agency partners.

• Monitor and optimize performance using GA4, Ads Manager dashboards, and third party attribution tools to deliver targeted ROAS.

Retention & Lifecycle Marketing

• Strategize and deploy lifecycle journeys across Email, WhatsApp, and SMS, optimizing for repeat purchase rates, churn reduction, and customer LTV.

• Collaborate with retention vendors (e.g., Klaviyo, LimeChat) to implement automation flows and audience logic across touchpoints.

• Integrate insights from behavioral cohorts and campaign metrics to personalize outreach and improve retention KPIs.

Data Analysis & Reporting

• Create and maintain weekly/monthly performance dashboards using Excel, GA4, and Power BI.

• Dive into Shopify analytics, product conversion funnels, and CRM segmentation to uncover insights that drive action.

• Translate data into meaningful recommendations for both internal stakeholders and external agency teams.

Shopify & SEO Execution

• Be highly fluent with Shopifyconfidently manage merchandising, collections, promotional campaigns, landing pages, and app integrations.

• Collaborate with internal and agency teams to optimize website UX and implement strong on-page SEO practices.

Cross-functional Collaboration

• Work closely with product, design, CX, and merchandising teams to ensure marketing efforts are aligned with business goals.

• Build strong feedback loops between creative, performance, and CRM campaigns.

• Communicate clearly and proactively with founders, senior leaders, and agency partners.

What Were Looking For

• 5+ years of experience in digital marketing, ideally in a D2C or omnichannel retail brand.

• Proven track record managing monthly paid media budgets exceeding 50 lakhs.

• Deep expertise in Meta Ads, Google Ads, and GA4 is essential.

• Hands-on experience with Shopify CMS and marketing automation tools.

• Excellent analytical skills with proficiency in Excel and Power BI.

• Strong communication, project management, and stakeholder alignment capabilities.

• Ability to lead agency relationships and hold them accountable to performance benchmarks.

Bonus Points

• Prior experience in eyewear, fashion, or high-velocity retail segments.

• Familiarity with cohort-based LTV modeling and attribution frameworks.

• Exposure to tools like Airboxr, Google Search Console, and Hotjar for advanced analysis