Performance Marketer

Company Description

Songdew is a one of its kind online platform which defines a new category of service called Music Business Administrator. It helps music creators to distribute, promote, and monetize their music globally. Every artist gets a unique and customized dashboard from where they can access all the functionalities and services offered by Songdew. These include distribution on 200+ music streaming platforms, digital promotional tools, broadcast of the music on FM radio, promotion of music on television channel , and various opportunities to license the music and or produce the music for growing list of leading brands in the country such as MG Motor, Fabindia, Pepe Jeans, and Fabcafe.

Songdew TV, a one of its kind initiative by Songdew is a 24*7 video service that showcases the best of pure and uncorrupted music and reaches more than 200 M households through leading distribution platforms including DTH, Cable, and OTT 

Role Description

As a Performance Marketing Specialist, you will be responsible for technical functions such as:

• Build, test, and optimize paid ad campaigns on META, Google Ads, LinkedIn, etc. to consistently improve performance
• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
• Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google and other paid advertising platforms.

What skills and experience you’ll need:

• At least 1-year experience in a performance marketing role or similar
• Hands-on experience with Facebook Ads & Google Ads
• Familiarity with Google Analytics,
• Strong attention to detail
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Analytical and problem-solving skills.