Role & responsibilities Develop and implement strategic sales plans to achieve company targets and expand market share. Conduct market research to identify potential customers and competitors, providing valuable insights for sales and marketing strategies. Collaborate with the marketing team to create engaging content for social media platforms, blogs, and websites, increasing brand visibility and attracting new users. Assist in planning and executing marketing campaigns, including email marketing, webinars, and virtual events, to generate leads and nurture customer relationships. Acting as a mentor & guide and being a source of career advice for potential learners. Counselling learning prospects, offering career advice and providing a sense of how Eduzis Credit Analyst Program can accelerate their career. Establishing the effectiveness and uniqueness of Eduzis Credit Analyst Program. Taking responsibility for the entire sales closing life cycle for your assigned leads. Phone/video calls, product demonstration, sales closing, and post-sales relationship management fall under this category. Maintaining a detailed database of all the interactions with the leads and providing constant feedback on the quality of the leads to the respective team. Analysing and sharing active feedback about customer behaviour, market demands, and competition with the marketing team. Preferred candidate profile An individual with excellent communication skills (written and verbal), interpersonal abilities, and presentation skills. Good English proficiency. Highly Dedicated Individuals who are hardworking and with extreme determination. Sales Experience with the EdTech domain is an additional advantage. People with a systematic approach to building sales funnels, tracking feedback, prioritizing tasks, and consistently exceeding targets within the deadlines A sales mindset, to effectively communicate Eduzi Academys offerings to its prospective learners and achieve revenue targets Passion for delivering the highest levels of customer service at all times. Perks and benefits Perks and benefits include Incentives apart from the fixed salary.

Role & responsibilities We are looking for a growth-obsessed performance marketing specialist to spearhead digital acquisition for our flagship Credit Analyst Program . You'll drive full-funnel digital growth, from ad click to course enrollment. Core Responsibilities: 1. Paid Acquisition & Funnel Ownership Manage and scale paid campaigns across Meta, Google, YouTube, and LinkedIn. Own the full conversion funnel from ad impression to enrolled student. 2. Brand Building through Organic & Paid Media Build our brand presence through consistent, compelling social media efforts. Collaborate with the branding and marketing teams to execute high-impact growth playbooks. 3. Lead Generation Meta & LinkedIn Focus Design and execute full-funnel lead generation strategies tailored for Meta (Facebook/Instagram) and LinkedIn. Run A/B tests on ad creatives, copy, formats (carousel, video, lead-gen forms) and audience segments to maximize lead quality and volume. Develop and manage retargeting strategies using Meta Pixel and LinkedIn Insight Tag to re-engage warm leads and reduce CPL. Build custom and lookalike audiences based on CRM data, website traffic, and in-platform engagement. Leverage lead-gen ad formats (native forms) on both platforms to drive seamless conversions with minimal drop-off. Optimize lead flow into CRM or marketing automation tools (e.g., HubSpot, Zoho, or similar) and ensure lead quality benchmarks are met. Track source-level lead attribution to understand platform ROI and lifecycle progression from MQL to SQL. Coordinate drip campaigns and retargeting ads based on user intent signals (video views, form fills, page visits). Campaign Execution - Meta Plan and execute multi-objective campaigns (traffic, engagement, lead generation, and conversion) across Meta Ads Manager. Monitor daily campaign health CTRs, CPMs, conversion rates and troubleshoot underperforming ad sets. Use breakdowns (age, placement, creative) and dynamic creative testing to inform optimization. Incorporate Instagram Stories/Reels and Facebook Video Ads to drive awareness + top-of-funnel leads. Campaign ExecutionLinkedIn Build profession-specific targeting matrices (by industry, job title, skills, company size, etc.) to reach high-intent professional audiences. Run Sponsored Content , Message Ads , and Lead Gen Forms for B2B-style acquisition funnels. Position the program as an upskilling investment for working professionals via thought leadership and credibility-building content. Analyze lead quality metrics: job seniority, company type, engagement depth to fine-tune LinkedIn campaign ROI. Campaign Execution—YouTube Launch YouTube Ads (skippable, non-skippable, bumper, and discovery) to capture top-of-funnel traffic and convert engaged viewers. Use custom intent and affinity audiences to target finance learners and professionals exploring upskilling options. Leverage YouTube remarketing to re-engage viewers who watched course-related content but did not convert. Embed lead capture CTAs in YouTube videos and use YouTube Form Ads (via Google Ads) for direct lead generation. Analyze view-through rates , watch time, and drop-off patterns to enhance ad scripting and visual storytelling. Conversion & Analytics Build integrated dashboards to monitor campaign KPIs (CPL, ROAS, conversion rate) across all platforms. Implement real-time tracking and optimization cycles: Launch Measure Learn Iterate. Collaborate with sales/CRM teams to ensure lead quality , follow-up velocity , and conversion success . Preferred candidate profile Proficient in Meta Ads Manager Skilled in Google Analytics Hands-on with LinkedIn Campaign Manager Working knowledge of YouTube Studio Experience: Minimum 2+ years of experience in performance marketing roles. Demonstrated success in reducing CAC while maintaining or improving lead quality. A strong portfolio of high-converting ad creatives and campaign success stories.

Role & responsibilities Develop and implement strategic sales plans to achieve company targets and expand market share. Conduct market research to identify potential customers and competitors, providing valuable insights for sales and marketing strategies. Assist in planning and executing marketing campaigns, including email marketing, webinars, and virtual events, to generate leads and nurture customer relationships. Acting as a mentor & guide and being a source of career advice for potential learners. Counselling learning prospects, offering career advice and providing a sense of how Eduzis Credit Analyst Program can accelerate their career. Establishing the effectiveness and uniqueness of Eduzis Credit Analyst Program. Taking responsibility for the entire sales closing life cycle for your assigned leads. Phone/video calls, product demonstration, sales closing, and post-sales relationship management fall under this category. Maintaining a detailed database of all the interactions with the leads and providing constant feedback on the quality of the leads to the respective team. Analysing and sharing active feedback about customer behaviour, market demands, and competition with the marketing team. Preferred candidate profile An individual with excellent communication skills (written and verbal), interpersonal abilities, and presentation skills. Good English proficiency. Highly Dedicated Individuals who are hardworking and with extreme determination. Sales Experience with the EdTech domain is an additional advantage. People with a systematic approach to building sales funnels, tracking feedback, prioritizing tasks, and consistently exceeding targets within the deadlines A sales mindset, to effectively communicate Eduzi Academys offerings to its prospective learners and achieve revenue targets Passion for delivering the highest levels of customer service at all times. Perks and benefits Perks and benefits include Incentives apart from the fixed salary.