Performance Marketer / D2C Growth Marketer (E-commerce)

0 years

0 Lacs

haridwar uttarakhand india

Posted:7 hours ago| Platform: Linkedin logo

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Skills Required

design technology planning strategies ads data marketing video shopify strategy support seo test scaling workflow

Work Mode

Remote

Job Type

Part Time

Job Description

Company Description

Inovtor Labs is a multidisciplinary innovation company working at the intersection of

design, technology, and retail

. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.

Role Description

This is a

freelance, part-time, remote

role for a

Performance Marketer / D2C Growth Marketer

with strong experience in e-commerce.You will be responsible for planning and executing growth strategies for our D2C brand

SafnixGo

, focused on international markets (US/UK/EU).Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.The ideal person is a blend of

strategist + executor

, comfortable with D2C marketing, video-first growth, and performance analytics.

Responsibilities

Looking for someone who can:

  • 🔥 Run high-converting

    Meta (Facebook + Instagram)

    and

    Google Ads

  • 🎯 Build and optimise

    D2C funnels

    for sales growth
  • 📈 Suggest

    Shopify CRO improvements

    (strategy only, no coding)
  • 🎥 Guide & plan

    video creatives

    for Reels, Shorts, and paid ads
  • 📱 Support organic growth on

    Instagram, Facebook, and YouTube

  • 🔍 Provide basic

    SEO recommendations

  • 📊 Analyse campaign data to improve ROAS, CAC, CTR & conversions
  • 🧪 Test creative angles, audiences, and hooks for performance scaling

Suitable for:

✔ Freelance Performance Marketer (D2C)✔ E-commerce Ads Specialist✔ Shopify & Instagram Ads Expert✔ Growth Marketer for US/UK/EU markets✔ Creative Strategist for D2C BrandsQualifications
  • Strong hands-on experience with

    D2C Performance Marketin

    g (Meta Ads required; Google Ads preferred
  • )Knowledge of

    growth marketing framework

    s, funnel optimisation, and scaling strategie
  • sProficiency in

    marketing analytic

    s &

    web analytic

    s (Meta dashboards, GA4, Shopify analytics
  • )Experience with

    lead generatio

    n and conversion-oriented campaign
  • sAbility to interpret data and convert insights into actio
  • nCreative thinking with understanding of

    video-first conten

  • tPrior experience with

    D2C brands, or e-commerc

    e is a strong advantag
  • eAbility to adapt quickly to tools, platforms, and fast-moving workflow
s

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