Performance Marketer and Content Strategist

About RebelCorp :

RebelCorp

Were now looking for Performance Marketer who can help scale our digital campaigns with data-driven strategies and a Content Strategist who will help us craft compelling stories that drive engagement.

Key responsibilities as a Performance Marketer :

• Drive measurable results through well-targeted, data-led campaigns.
• Conduct in-depth audience research to define ideal customer personas.
• Select the most effective advertising platforms, including Meta Ads, Google Ads, and other relevant channels.
• Plan and allocate budgets strategically to maximize ROI.
• Monitor campaign performance in real time and assess the effectiveness of creatives.
• Implement ongoing optimizations to improve campaign outcomes.
• Execute campaigns from start to finish, ensuring timely delivery.
• Track and analyze results, providing actionable insights to guide future marketing strategies.

Requirements :

• Proven experience in running performance marketing campaigns with measurable ROI.
• Strong knowledge of advertising platforms including Meta Ads, Google Ads, and other relevant channels.
• Ability to conduct detailed audience and market research to define customer personas.
• Expertise in campaign budgeting, bid strategies, and cost optimization.
• Proficiency in campaign tracking tools, analytics platforms, and performance reporting.
• Capability to analyze creative performance and implement data-driven optimizations in real time.
• Strong communication skills to share regular progress updates and insights.
• Portfolio or case studies demonstrating successful past campaigns.

Key responsibilities as a Content Strategist :

• Oversee all marketing activities to ensure they follow a structured and impactful plan.
• Conceptualize campaigns that align with immediate business objectives and long-term brand goals.
• Create engaging written content, including blogs, captions, and social media copy, that reflects the brands tone.
• Maintain and manage a detailed marketing calendar to ensure timely execution of activities.
• Oversee scheduling and publishing across all platforms.
• Establish clear end-to-end workflows from ideation to delivery.
• Coordinate with multiple departments to ensure smooth execution and consistent brand messaging.

Requirements :

• Proven experience in developing and executing strategic marketing plans for brands.
• Strong content creation skills for blogs, social media captions, and other marketing copy.
• Ability to design and maintain a marketing calendar for multi-channel campaigns.
• Proficiency in scheduling and publishing tools for social media and other platforms.
• Experience in creating workflow structures and managing end-to-end marketing processes.
• Strong organizational skills to coordinate across different teams and departments.
• Familiarity with brand tone, audience engagement strategies, and market trends.
• Demonstrated ability to deliver projects on time and as per agreed scope.

How to Apply :

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