Performance & Digital Marketing Intern

Performance & Digital Marketing Intern

Employment Type:

Starting Date:

Location:

Stipend:

About SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men's luxury brand specializing in Prt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

Education & Eligibility

• Bachelor's degree or currently pursuing studies in

  Digital Marketing, Performance Marketing, Marketing Analytics, Business Administration, E-commerce, or Luxury Brand Management.

• Prior education or experience in

  Fashion, Retail, or Luxury

  is preferred.
• At least

  one prior internship

  in Digital or Performance Marketing is required.
• Strong understanding of

  campaign metrics, KPIs, and marketing analytics tools.

1. Social Media & Paid Campaign Management (Meta, Google, YouTube & Display)

• Plan, execute, and optimize paid campaigns across

  Meta Ads (Facebook, Instagram)

  ,

  Google Ads (Search, Display, Shopping, Video)

  , and

  YouTube Ads

  .
• Build and manage campaign structures, define budgets, track pacing, and ensure consistent optimization.
• Conduct

  A/B testing

  for ad creatives, copies, and landing pages to improve performance metrics (CTR, CPC, ROAS, CVR).
• Manage and expand

  audience segmentation

  , including remarketing, lookalike, and interest-based targeting.
• Ensure ad creatives and copy align with ongoing

  brand campaigns, product drops, and launches.

• Coordinate with design and content teams for timely execution of visuals, videos, and messaging for campaigns.

2. Google Ads, SEO & SEM Management

• Set up, monitor, and manage

  Google Search, Display, and Shopping campaigns

  to drive traffic and sales.
• Conduct

  keyword research

  , write optimized ad copies, and continuously track campaign performance.
• Implement

  on-page and off-page SEO strategies

  to enhance visibility and keyword rankings.
• Optimize product pages, metadata, and image tags for search performance.
• Manage

  Google Merchant Center

  , resolve feed errors, and ensure product visibility across search and shopping networks.

3. Analytics, Tracking & Reporting

• Manage analytics systems using

  Google Analytics 4 (GA4)

  ,

  Google Tag Manager (GTM)

  , and

  Meta Pixel

  for accurate performance tracking.
• Utilize

  Microsoft Clarity

  to analyze heatmaps and user behavior for CRO improvements.
• Compile

  weekly and monthly performance reports

  covering ROI, CTR, conversion rates, and ad efficiency.
• Conduct funnel analysis to identify drop-offs and assist in improving conversion paths.
• Present data-backed insights and recommendations to improve campaign performance.

4. E-Commerce & Shopify Optimization

• Manage and optimize product listings, descriptions, and collections on

  Shopify

  in alignment with ongoing marketing campaigns.
• Maintain integration between

  Shopify

  ,

  Google Merchant Center

  , and

  Google My Business

  for improved visibility.
• Track product performance and user behavior using

  Shopify Analytics

  to enhance ROI.
• Collaborate with website and tech teams to ensure site health, navigation, and CRO improvements.

5. Meta & Google Analytics Performance

• Analyze campaign results across

  Meta Business Suite

  and

  Google Analytics

  to evaluate paid and organic impact.
• Build data dashboards to summarize engagement, reach, and conversion data.
• Monitor

  marketing attribution models

  to understand customer journeys and optimize spend distribution.
• Apply learnings from reports to refine targeting, creative, and audience mix.

6. YouTube & Video Marketing

• Manage

  YouTube Studio

  by optimizing video titles, thumbnails, and descriptions for visibility.
• Track key metrics such as

  watch time, CTR, and retention rate.

• Coordinate with design teams for

  video creatives and ad placements

  that align with campaign goals.
• Support

  YouTube Ads setup, targeting, and reporting

  .

7. Market Research & Competitor Benchmarking

• Conduct competitor analysis to study ad strategies, targeting, keywords, and messaging.
• Research new tools, ad formats, and automation updates across

  Meta, Google, and Shopify.

• Benchmark SDS's performance within the luxury fashion and retail landscape.
• Identify upcoming trends in

  AI marketing, analytics tools, and automation software.

8. Collaboration & Coordination

• Work closely with

  Social Media, PR, and Design teams

  to align paid and organic strategies.
• Coordinate with

  external agencies, vendors, and influencers

  for digital collaborations.
• Maintain structured workflows and cross-team communication for seamless execution.
  

Tools & Platforms Exposure

Proficiency or familiarity with:

• Meta Business Suite / Ads Manager

• Google Ads (Search, Display, Video, Shopping)

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Merchant Center & Google My Business

• Microsoft Clarity (Heatmaps & Behavior Analysis)

• Shopify Admin Panel

• YouTube Studio / YouTube Ads

• Canva / Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator)

• Figma (for creative and layout coordination)

• Excel / Google Sheets

  (for performance tracking & reporting)

Prerequisites

• Minimum

  one prior internship

  in Digital or Performance Marketing.
• Familiarity with

  paid media ecosystems (Meta, Google)

  and

  marketing attribution

  .
• Analytical mindset with strong skills in

  data interpretation and performance optimization.

• Basic creative understanding to align visuals with campaign tone and objectives.
• Excellent communication, organizational, and reporting skills
• Prior education or experience in

  Luxury, Fashion, or Retail

  is preferred.

Application

resumes and portfolios

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+91 7021977978