Performance & Brand Marketing

As an experienced Performance Marketing Manager with over 10 years of experience, you will be based in Chennai and will be responsible for developing and executing performance marketing strategies. Your key responsibilities will include leading paid digital campaigns such as PPC, SEM, social ads, and email marketing to drive measurable results in terms of ROI, CPA, and CPL. You will oversee all aspects of campaign management and optimization across various channels to maximize performance. Managing the performance marketing budget efficiently by allocating spend across channels and campaigns will be crucial. Additionally, you will be involved in developing long-term brand positioning strategies to build awareness, loyalty, and brand equity. Ensuring brand guidelines are adhered to and maintaining consistent messaging and visual identity across all touchpoints will be part of your responsibilities. Analyzing campaign data and market trends to inform performance marketing and brand strategy, and providing actionable insights for continuous improvement will be essential. Collaboration with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives is key. Leading the development of compelling creative content for both performance and brand campaigns that resonates with target audiences will be expected. You will also be responsible for guiding and mentoring junior marketing team members to foster a collaborative and high-performing environment. Your role will involve monitoring the competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.,