Performance and Growth Marketer

Role Summary

Docplexus is looking for a Performance and Growth Marketer who can design and execute high-impact strategies that directly drive doctor acquisition, activation, engagement, and retention while delivering measurable ROI for our pharma partners.

This is a full-funnel growth marketing position where you will own the strategy, execution, and optimization of acquisition and engagement campaigns, using content, automation, targeting, and analytics as tools to achieve aggressive growth targets.

Key Responsibilities

Doctor Acquisition

• Design and run paid/organic campaigns across channels (Facebook and Linkedin ads, email marketing , search, partnerships) to drive high-quality doctor sign-ups ,Platform Engagement, app downloads
• Identify and validate acquisition hooks through rapid experimentation and A/B testing
• Use data to allocate budgets and double down on top-performing channels.

Activation & Engagement

• Develop onboarding journeys, in-app flows, and engagement campaigns that improve first-week activity rates
• Leverage clinical and professional insights to nudge doctors towards key first actions (case post, comment, poll participation, etc.)

Retention & Referral

• Create and manage retention loops (weekly digests, interactive challenges, quizzes, and peer-driven interactions)
• Implement referral programs with compelling incentives and viral mechanics to boost network effects

Data-Driven Optimization

• Partner with analytics to monitor funnel metrics and make data-backed decisions.
• Continuously test messaging, offers, targeting, and creatives including quick ChatGPT-assisted copywriting where speed matters to improve performance.

Skills & Competencies

• Proven track record in growth marketing, performance campaigns, and conversion optimization.
• Strong grasp of acquisition, activation, retention, referral, and revenue (AARRR) funnel strategies
• Analytical mindset with hands-on experience using tools like Google Analytics or similar.
• Ability to turn insights into actionable growth experiments
• Comfortable using AI tools (e.g., ChatGPT) for rapid copy generation, but driven by strategy first.
• Understanding of healthcare/pharma compliance is a plus

Personality & Mindset

• Business-first thinker every initiative ties back to measurable growth metrics.
• Self-driven, analytical, and relentless in experimentation.
• Comfortable iterating fast and dropping underperforming ideas without hesitation.
• Balances creative problem-solving with ROI-driven decision-making.

Success Factors

• Increase in doctor sign-up conversion rate on key channels
• Increase in App download Rate
• Increase in Monthly active users
• Pharma client campaigns with measurable engagement lift.

Why Join Us

• Be the growth engine for India's largest doctor network (550K+ and growing).
• Work directly with product, analytics, and pharma sales teams see your strategies turn into measurable growth