Role Summary Docplexus is looking for a Performance and Growth Marketer who can design and execute high-impact strategies that directly drive doctor acquisition, activation, engagement, and retention while delivering measurable ROI for our pharma partners. This is a full-funnel growth marketing position where you will own the strategy, execution, and optimization of acquisition and engagement campaigns, using content, automation, targeting, and analytics as tools to achieve aggressive growth targets. Key Responsibilities Doctor Acquisition Design and run paid/organic campaigns across channels (Facebook and Linkedin ads, email marketing , search, partnerships) to drive high-quality doctor sign-ups ,Platform Engagement, app downloads Identify and validate acquisition hooks through rapid experimentation and A/B testing Use data to allocate budgets and double down on top-performing channels. Activation & Engagement Develop onboarding journeys, in-app flows, and engagement campaigns that improve first-week activity rates Leverage clinical and professional insights to nudge doctors towards key first actions (case post, comment, poll participation, etc.) Retention & Referral Create and manage retention loops (weekly digests, interactive challenges, quizzes, and peer-driven interactions) Implement referral programs with compelling incentives and viral mechanics to boost network effects Data-Driven Optimization Partner with analytics to monitor funnel metrics and make data-backed decisions. Continuously test messaging, offers, targeting, and creatives including quick ChatGPT-assisted copywriting where speed matters to improve performance. Skills & Competencies Proven track record in growth marketing, performance campaigns, and conversion optimization. Strong grasp of acquisition, activation, retention, referral, and revenue (AARRR) funnel strategies Analytical mindset with hands-on experience using tools like Google Analytics or similar. Ability to turn insights into actionable growth experiments Comfortable using AI tools (e.g., ChatGPT) for rapid copy generation, but driven by strategy first. Understanding of healthcare/pharma compliance is a plus Personality & Mindset Business-first thinker every initiative ties back to measurable growth metrics. Self-driven, analytical, and relentless in experimentation. Comfortable iterating fast and dropping underperforming ideas without hesitation. Balances creative problem-solving with ROI-driven decision-making. Success Factors Increase in doctor sign-up conversion rate on key channels Increase in App download Rate Increase in Monthly active users Pharma client campaigns with measurable engagement lift. Why Join Us Be the growth engine for India's largest doctor network (550K+ and growing). Work directly with product, analytics, and pharma sales teams see your strategies turn into measurable growth
Represent Docplexus by being a seasoned business and marketing consultant + a digital expert + a strategist to our industry partners that includes Pharmaceuticals, Medical devices, Diagnostics and Medtech businesses across India and international markets. Bring in your Agame, all the way! Understand brand and business gaps of our potential and existing industry partners via probing and secondary research with an aim to pitch Docplexus offerings and expertise, with clear KPIs for mutual success. Tools like need-gap analysis, SWOT, portfolio optimization and RCA, etc., will be important. Thus, concepts ? application, but with an added sales vigor! Build and scale offerings along with internal teams, thus leveraging VOC and aiding new product development. Thus, support internal R&D! Consulting multinational healthcare companies with marketing, digital and KPI-driven strategies around their businesses after scrupulous deep-dive into their clinic-marketing objectives, analyzing market trends and leveraging Docplexus expertise. You are the lead! Translating these digital / marketing strategies into compelling storylines that address the target audience, with clear lead conversion goals. Be an intuitive, empathetic, affable yet sharp communicator! Supervising the content marketing strategy creation and execution for your accounts by internal teams. Look for means to cross-sell, up-sell, retain, renew and improve yield per account! Structuring and measuring sales approaches, learning, improving and improvising on a regular basis to work as a team with other BD team members. United, truly! Set, track and meticulously achieve quarterly and annual sales targets, with ownership, accountability and an enterprising mindset to truly tap into the market potential for digital healthcare across all the accounts. Numbers and facts, in action! Effective funnel management across leads for business from all sources and driving higher sales conversions to support targeted revenues. Plan efficiently, analyze data! Effective Key Account Management by striving to ensure an affable and strategic rapport, high NPS and sustainably growing business with each account. Bring on your charm :) As a vital part of our leadership team and being revenue-generating, you will enable the success and P&L growth of Docplexus, whilst making a positive difference to global patient outcomes by way of our mission to empower doctors through seamless and credible information!It is with a larger purpose! Unwavering commitment to discipline, building trust, adherence to compliance and quality. No compromises on ethics and integrity!