Paid Media Specialist

Job Description

Paid Search and Social Senior Executive, Search and Social Mediabrands is a leading marketing services company, providing clients expertise in the full spectrum of communication needs. Hiring: Performance Marketing Specialist (Search & Social) Experience: 35 Years Location: [Insert location or mention if remote] Certifications Preferred: Google Ads, Facebook Blueprint Industry: Digital Marketing / Media Key Responsibilities Engage with clients to understand requirements and plan campaign strategies • Deep understanding of attribution modeling & marketing funnels • Segment and analyze data to develop strategic insights • Daily management and optimization across platforms: Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon • Conduct competitor and market analysis • Stay updated with industry trends in biddable media • Monitor and report using tools like Data Studio, Adverity, Nuggit, PowerBI • Work with bid management platforms like Marin, Kenshoo, or DoubleClick • Ensure high-quality delivery and troubleshoot campaign issues • Maintain adherence to internal processes and SLAs • Generate weekly and post-campaign performance reports with actionable insights Required Skills & Experience 3–5 years’ hands-on experience in Search & Social campaigns • Strong multitasking and organizational skills • Solid analytical mindset with strong communication skills • Understanding of ad trafficking and ad servers • Strong Excel & PowerPoint skills • Team leadership and collaboration abilities • Working knowledge of HTML, Flash, or JavaScript is a plus • A proactive, motivated professional with a positive attitude