Paid Media Executive

As a PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns on platforms like Google Ads and Bing Ads. Your primary focus will be on driving traffic, improving conversions, and maximizing ROI for the campaigns. Key Responsibilities: - Plan, create, and manage PPC campaigns, with a primary emphasis on Google Ads. - Monitor and optimize campaigns to enhance key performance metrics. - Handle budgets efficiently to ensure maximum ROI. - Conduct A/B testing for ad creatives and landing pages to improve performance. - Utilize tools like Google Analytics for analyzing and reporting campaign performance. - Develop audience-targeted ads and implement segmentation strategies. - Ensure compliance with platform guidelines and implement best practices. Qualifications Required: - Strong proficiency in Google Ads with at least 80% expertise. - In-depth knowledge of PPC campaign strategies and execution. - Hands-on experience in A/B testing and performance optimization. - Familiarity with analytics tools like Google Analytics. - Excellent analytical and reporting skills. The company is looking for an experienced PPC Specialist who can effectively manage and optimize paid advertising campaigns, primarily on Google Ads, to drive traffic, improve conversions, and maximize ROI. If you have a strong expertise in Google Ads and a passion for achieving results through data-driven strategies, this role could be a great fit for you. As a PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns on platforms like Google Ads and Bing Ads. Your primary focus will be on driving traffic, improving conversions, and maximizing ROI for the campaigns. Key Responsibilities: - Plan, create, and manage PPC campaigns, with a primary emphasis on Google Ads. - Monitor and optimize campaigns to enhance key performance metrics. - Handle budgets efficiently to ensure maximum ROI. - Conduct A/B testing for ad creatives and landing pages to improve performance. - Utilize tools like Google Analytics for analyzing and reporting campaign performance. - Develop audience-targeted ads and implement segmentation strategies. - Ensure compliance with platform guidelines and implement best practices. Qualifications Required: - Strong proficiency in Google Ads with at least 80% expertise. - In-depth knowledge of PPC campaign strategies and execution. - Hands-on experience in A/B testing and performance optimization. - Familiarity with analytics tools like Google Analytics. - Excellent analytical and reporting skills. The company is looking for an experienced PPC Specialist who can effectively manage and optimize paid advertising campaigns, primarily on Google Ads, to drive traffic, improve conversions, and maximize ROI. If you have a strong expertise in Google Ads and a passion for achieving results through data-driven strategies, this role could be a great fit for you.