Online Campaign Manager

Role Overview: As a PPC Campaign Manager, your primary responsibility will involve creating, managing, and optimizing PPC campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and others. You will conduct detailed keyword research, monitor the performance of campaigns, and collaborate with different teams to enhance ad copies and visual creatives. Additionally, you will be in charge of managing budget allocations and providing regular reports on the performance of campaigns. Key Responsibilities: - Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, Facebook Ads, etc. - Conduct thorough keyword research and analysis to develop effective PPC strategies. - Monitor and analyze campaign performance to meet KPIs such as CTR, conversion rates, and ROI. - Perform A/B testing for ads, landing pages, and bidding strategies to enhance performance. - Collaborate with content and design teams to create compelling ad copies and visual creatives. - Manage budget allocations and adjust bids to maximize ROI. - Provide regular reports on campaign performance, insights, and recommendations for enhancement. Qualifications Required: - 2-4 years of hands-on experience in managing PPC campaigns. - Proven expertise with Google Ads, Bing Ads, and social media ad platforms. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Familiarity with Google Analytics and other tracking tools for monitoring campaign performance. - Knowledge of A/B testing, bid management tools, and audience targeting techniques. - Excellent communication skills and the capacity to thrive in a fast-paced environment. - Google Ads certification would be a plus.,