Online Campaign Manager

Role Overview: As a Digital Marketing Campaign Manager specializing in Online Reputation Management (ORM) and Paid advertising, your main responsibility is to create and implement effective performance marketing strategies. You will be in charge of developing and overseeing digital prospecting and remarketing campaigns, managing budgets across various digital channels, and ensuring a strong return on investment. Your role also involves planning, executing, and optimizing key traffic KPIs through paid, organic, and owned media channels. Additionally, you will be expected to identify new channels to enhance established metrics and collaborate with management to improve funnel conversions. Key Responsibilities: - Hold a degree in Marketing, Business Administration, or a related field - Demonstrate previous experience in developing multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and social media - Possess expertise in campaign and channel analysis, with proficiency in Google Analytics - Utilize analytical skills to interpret data, metrics, and consumer behavior trends for actionable insights - Develop, manage, and optimize lead generation campaigns to meet business requirements in terms of cost, quality, and target customers - Exhibit strong goal orientation, communication skills, open-mindedness, curiosity, and problem-solving abilities Qualification Required: - Educational Qualifications: Postgraduate degree in Marketing or Business Administration - Experience and Skills Required: 8 to 10 years of performance marketing experience in the BFSI/E-commerce Industry Role Overview: As a Digital Marketing Campaign Manager specializing in Online Reputation Management (ORM) and Paid advertising, your main responsibility is to create and implement effective performance marketing strategies. You will be in charge of developing and overseeing digital prospecting and remarketing campaigns, managing budgets across various digital channels, and ensuring a strong return on investment. Your role also involves planning, executing, and optimizing key traffic KPIs through paid, organic, and owned media channels. Additionally, you will be expected to identify new channels to enhance established metrics and collaborate with management to improve funnel conversions. Key Responsibilities: - Hold a degree in Marketing, Business Administration, or a related field - Demonstrate previous experience in developing multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and social media - Possess expertise in campaign and channel analysis, with proficiency in Google Analytics - Utilize analytical skills to interpret data, metrics, and consumer behavior trends for actionable insights - Develop, manage, and optimize lead generation campaigns to meet business requirements in terms of cost, quality, and target customers - Exhibit strong goal orientation, communication skills, open-mindedness, curiosity, and problem-solving abilities Qualification Required: - Educational Qualifications: Postgraduate degree in Marketing or Business Administration - Experience and Skills Required: 8 to 10 years of performance marketing experience in the BFSI/E-commerce Industry