10 - 18 years
0 Lacs
Posted:1 week ago|
Platform:
Hybrid
Full Time
Omnichannel Data Architect
Key Responsibilities
• Review and document the current omnichannel campaign data collection setup across Paid, Owned, and Earned channels. • Create a migration plan to move campaign data tracking and governance into the Adobe ecosystem (AEP, CJA, AJO). • Define end-to-end campaign tagging governance frameworks, ensuring consistency, scalability, and compliance across global marketing teams. • Partner with marketing, analytics, and technology teams to ensure data integrity and seamless tracking integration. • Perform ongoing data quality checks and troubleshoot tagging or tracking issues. • Work with stakeholders to implement best practices for campaign tracking • Maintain a central campaign tracking repository to streamline reporting.
Must Have Skills:
• Hands-on experience in marketing data architecture, digital analytics, and marketing technology. • Deep knowledge of campaign tagging, metadata/taxonomy design, and governance frameworks. • Expertise in Adobe Experience Cloud solutions Adobe Analytics / Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer / Adobe Campaign, Adobe Target. • Strong understanding of marketing attribution models (rule-based, algorithmic, multi-touch, data-driven). • Ability to work across cross-functional teams. Good-to-Have SkillsExperience with Google Analytics / GA4. • Familiarity with Advertising technologies (ad servers, DSPs, tracking pixels, programmatic platforms). • Working knowledge of BI and visualization tools (Power BI, Tableau, Looker, etc.)
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