Offline Marketing Specialist in Delhi

Key Responsibilities

• Responding to Customer Inquiries (Offline Channels):
• Handling phone calls, emails, and potentially in-person inquiries related to offline marketing campaigns (e.g., direct mail, print ads, event promotions, billboards, flyers).
• Providing information about ongoing promotions, offers, and events advertised through offline channels.
• Answering questions about product/service features highlighted in offline materials.
• Addressing concerns or issues arising from offline marketing efforts.
• Order and Lead Processing (Offline Sources):.
• Capturing and accurately inputting lead information gathered from offline sources into the CRM system.
• Following up on leads generated through offline marketing activities.
• Problem Resolution and Escalation:
• Investigating and resolving customer complaints or issues related to offline marketing campaigns (e.g., incorrect offer codes, missed deliveries of promotional materials, misunderstanding of terms and conditions).
• Escalating complex issues to the appropriate department (e.g., marketing, sales, product development) for resolution.
• Data Entry and Record Keeping:
• Maintaining accurate and detailed records of customer interactions, inquiries, and resolutions in the CRM or customer service database.
• Tracking the effectiveness of various offline marketing initiatives by recording customer feedback and engagement.
• Collaboration with Marketing Team:
• Providing feedback to the marketing team on the effectiveness and clarity of offline marketing materials based on customer inquiries.
• Identifying common customer questions or pain points related to offline campaigns to help optimize future efforts.
• Assisting in the distribution of offline marketing materials if required (e.g., sending out brochures, managing mail lists).
• Product/Service Knowledge:
• Maintaining a thorough understanding of the company's products, services, and current offline marketing campaigns.
• Stay updated on any changes or new initiatives related to offline promotions.