Offline Business Development Associate

About Lawyyar

AI-backed legal companion

Role Overview

Offline Marketing Executive

Key Responsibilities

1. Campus Domination & App Demonstrations

• Visit Law Colleges Daily:

  Physically visit designated law schools, universities, and CLAT coaching centers to interact with students.

• The "Wow" Demo:

  Conduct live demos of the

  'Law Arena'

  feature to Moot Court Societies, showing them how they can practice arguments against an AI Judge.

• Research Tool Pitch:

  Show students how

  'Case Analyzer'

  can summarize lengthy judgments for their assignments in seconds, making it an indispensable study tool.

2. Driving App Installs & Active Usage

• Achieve daily and monthly targets for

  New User Acquisition (App Installs)

  .
• Ensure students don't just download the app but

  register and use a feature

  (e.g., "Perform one AI search").
• Run "Download Drives" at college canteens, libraries, and hostels with QR code kiosks.

3. Building the "Lawyyar Student Network"

• Identify and recruit

  Campus Ambassadors

  (Lawyyar Student Partners) in every college to keep the buzz alive.
• Partner with

  Placement Cells

  to list Lawyyar as a "Must-Have Skill/Tool" for internships.
• Collaborate with college fest committees to sponsor or host

  "AI Moot Court" competitions

  powered by Lawyyar.

4. Market Feedback

• Act as the ears on the ground. Listen to what students want (e.g., "We need more IPC sections" or "We want state-specific laws") and report this to the Product Team.

Who We Are Looking For

• Background: Graduate in any stream. (A Law degree/student or someone who has prepared for CLAT/UPSC is a massive advantage as you speak their language).

• The "Vibe":

  You must be approachable, energetic, and articulate. You should be comfortable walking up to a group of students and starting a conversation.

• Tech-Savvy:

  You need to understand the app inside out. You should be able to explain "AI Legal Analysis" simply.

• Hustle:

  This is a field job. You will be traveling to different campuses daily.

What We Offer

• Salary:

  10000 + Travel Allowances.

• Uncapped Incentives:

  Earn bonuses for every milestone of installs (e.g., Bonus for crossing 1,000 student users).
• Career Path: Successful executives will be promoted to City Managers to lead marketing teams across the region.