National Sales Head (Fabrication)

Description:

About the Role: The National Sales Head will lead sales operations across India, driving growth in the uPVC profiles and window systems segment. The role requires a strong leader who can develop a high-performing sales organization, strengthen the fabricator network, penetrate new project segments, and achieve national revenue and market share objectives.

Key Responsibilities:

Sales Strategy & Growth

• Develop and execute national sales strategies to achieve annual business targets in both fabricator and project segments.

• Expand  footprint in untapped regions through strategic channel and fabricator development.

• Drive sales for Companys uPVC profiles, doors, and windows across all regions with a focus on sustained profitability. Team Leadership

• Make a sales team, lead, train, and motivate regional and area sales managers to deliver consistent results.

• Define KPIs/KRAs for the sales team and monitor performance on a monthly basis.

• Ensure alignment between sales, marketing, design, and production teams for smooth order execution. Fabricator Network Development

• Strengthen and expand the authorized fabricator network across India.

• Identify and onboard new fabricators, ensuring they receive proper training and marketing support.

• Establish structured communication and feedback channels with fabricators for retention and growth. Project Sales & Business Development

• Build strong relationships with architects, builders, developers, and contractors to drive large-scale project sales.

• Monitor key government, institutional, and private projects to secure early-stage specifications for Company systems.

• Oversee quotation processes, tender participation, and price negotiations for major projects. Market Intelligence & Reporting

• Track competitor activities, market trends, and pricing movements to stay ahead of the market.

• Prepare and present periodic sales reports, performance reviews, and forecasts to senior management.

• Work closely with marketing to plan trade exhibitions, fabricator meets, and promotional activities.

Key Performance Indicators (KPIs):

• Achievement of monthly/annual sales targets (volume & value)

• Number of new fabricators appointed and retention ratio

• Growth in project acquisition and conversion rate

• Regional sales performance vs. plan

• Timely submission of reports and accurate forecasting

Qualifications & Experience:

• Graduate or Postgraduate in Business Administration / Marketing / Engineering.

• Minimum 10 years of experience in uPVC window & door systems, aluminum systems, or building materials industry.

• Proven experience in managing nationwide sales operations and teams.

• Strong understanding of fabricator sales, project management, channel distribution, and window system business.

• Excellent communication, negotiation, and leadership skills.

Key Attributes:

• Result-oriented and data-driven with strong business acumen.

• Dynamic leader with the ability to inspire and manage teams across multiple regions.

• Excellent relationship builder with deep industry networks.

• Willingness to travel extensively across India.