National Retail Operations Manager, Planet Fashion

Location:

Work Experience:

Education:

Key Result Areas & Supporting Actions

Contribution in Formulation & Implementation of Retail & Department Store Strategy

• Proactively contribute to the formulation and direction of retail strategy; implement projects and trials for the Regions.
• Clearly and concisely communicate business and Area objectives to ABMs, ensuring they remain well informed of business activity and their required contribution to targets.

• Align Sales & Marketing:

  Work closely with Sales and Marketing teams to ensure strategies are cohesive and mutually supportive, driving both store performance and brand growth.

Tapping Business Potential for the Region

• Prepare quarter-wise footfall generation activity plans for stores; ensure every store receives appropriate support.
• Create store business plans in consultation with RBMs and teams; coordinate with HO for execution support.
• Analyze competition to identify opportunities/threats; recommend actions to leverage emerging trends.
• Conduct business development visits; provide final opinions on B/C sites; filter leads from RBMs; anchor relationships with RBD local representatives.

• Align Sales & Operations:

  Coordinate sales goals with operational capabilities to maximize business potential and customer satisfaction.

Franchisee Management

• Manage franchisee relationships from a business perspective.
• Handle conflict resolution effectively to maintain smooth operations.

• Align Sales & Operations:

  Ensure franchisee sales targets align with operational capacity and brand standards.

SOP Compliance

• Monitor RRM and audit reports to identify recurring trends at stores.
• Ensure strict compliance with standard operating procedures.

Merchandise Management

• Liaise with Buying and Merchandising teams to ensure adequate stock supply in the region, maximizing stock potential.
• Monitor RRM and audit reports to detect trends and recommend improvements.

Visual Merchandising (VM)

• Monitor the effectiveness of VM arrangements at outlets and recommend improvements.
• Ensure store visual presentations consistently reflect the brand image.

Marketing

• Support the delivery of all marketing campaigns.

• Align Sales & Marketing:

  Collaborate with marketing to translate campaign goals into store-level execution driving sales.

Store Operations

• Analyze store opening quality; study delay patterns.
• Monitor operations and ensure compliance in cash, stock, and cost management. Suggest process improvements for 100% compliance.
• Design and monitor new store launch plans, providing handholding during the first 3 months.
• Identify underperforming stores and develop actionable business plans for improvement.

• Align Sales & Operations:

  Ensure operational readiness supports sales targets and customer experience.

Competitive Edge

• Encourage RBMs to develop knowledge of competitor activity and local market conditions; recommend innovative actions to advance the business.
• Motivate managers to identify trends and suggest product performance improvements that enhance brand achievement.

Understanding Consumer Needs

• Monitor CRM registration rates and consumer behavior patterns; suggest improvements for customer service.
• Provide consumer insights to RBMs and store teams for better business outcomes.
• Develop rapport with top customers (approx. 5 per store).
• Manage agency collaborations for customer engagement, store launches, CRM campaigns, and analytics; negotiate contracts and extract meaningful data insights.

• Align Sales & Marketing:

  Use consumer insights to refine marketing campaigns and sales approaches.

Desired Skills and Experience

• Retail
• Retail Store Operations
• Retail Analytics
• Retail Customer Experience and Marketing
• Sales & Marketing Alignment
• Sales & Operations Integration