Modern Trade Sales

Role & responsibilities

Why Join HCCB?

Welcome to the world of HCCB!

We are a story of SOUL and SCALE, HEAD and HEART, STEEL and TECHNOLOGY, PEOPLE and COMMUNITY. Our operations started in 1997 with the simple aim of making beverages for the India of the 21st century. Two decades later, we are one of Indias top FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 439 times per second. Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 68 different beverage products in multiple categories. In doing so, we strive to leave things better than we first inherited. Be it by skewing our energy sourcing towards renewable and clean energy, or collaborating with the local communities, to make their lives better.

We are HCCB, we are Inspired by India.

To read more about us on www.hccb.in or follow our social media handles.

Objective:

Team Leader On- Premise

Title:

Function:

Work Location:

Job Responsibilities:

1. Horizontal Expansion /Customer Acquisition:

• Identify new / potential customers in On-Premise / Night Life segment.
• Customer engagement, business proposal, negotiation & closure of TOT.
• Signing of Agreement & initiation of business with complete product range.

2. Sales Plan Execution:

• Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment.
• Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range.

3. Driving best in class execution:

• Implementing customer / account / brand specific execution plan to boost offtake
• PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation
• Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers.

3. Customer Relationship Management:

• Cultivate and maintain strong relationships with decision makers.
• Addressing inquiries, concerns, and feedback promptly and professionally

5. Capability building:

- Training & educating customer’s staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster.

- Periodical training for bartenders & maintaining relationship to promote HCCBPL brands.

- Training and support MGRs on upselling and explain the value proposition of premium products.

6. Cross-functional Collaboration:

Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business.

7. Tracking Competition & Trend Analysis:

Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.

Grade (Internal Reference):

Geographical Scope:

Reports To:

Job Requirements:

Qualifications:

Experience:

Functional Skills:

•Planning and Organizing
•Relationship Management •Presentation Skills •Good communication & Coordination Skills •Team work •Influencing & Interpersonal Skills •Strong Analytical skills