Modern Trade Expert

Key Responsibilities

Channel Management & Development

• Develop and execute strategic plans for modern trade channels

(hypermarkets, supermarkets, department stores)

• Build and maintain strong relationships with key modern trade partners

and buying teams

• Identify new modern trade opportunities and expand distribution

footprint

• Negotiate trade terms, promotional activities, and shelf space

agreements

• Monitor competitor activities and market trends within modern trade

channels

Sales Performance & Revenue Growth

• Achieve sales targets and KPIs for assigned modern trade accounts

• Develop account-specific business plans and growth strategies

• Implement effective merchandising and promotional campaigns

• Analyze sales data and provide actionable insights for performance

improvement

• Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

• Plan and execute in-store promotions, displays, and merchandising

activities

• Coordinate with marketing teams on trade-specific campaigns and

product launches

• Ensure optimal product placement, visibility, and shelf share

• Monitor and maintain planogram compliance across stores

• Manage trade marketing budgets and ROI optimization

Relationship Management

• Serve as primary point of contact for assigned modern trade accounts

• Conduct regular store visits and relationship-building activities

• Resolve any trade-related issues or conflicts promptly

• Collaborate with internal teams (supply chain, finance, marketing) for

seamless execution

• Provide training and support to retail staff when required

Market Intelligence & Reporting

• Monitor market trends, consumer behaviour, and competitive landscape

• Provide regular reports on sales performance, market share, and channel

insights

• Conduct store audits and compliance checks

• Analyze pricing strategies and recommend optimizations

• Prepare and present business reviews to senior management

Qualifications & Experience

• Bachelor's degree in Business, Marketing, or related field

• 5- 8 years of experience in modern trade/organized retail

• Proven track record in FMCG, consumer goods, or retail industry

• Experience with major retail chains and hypermarket operations

Core Skills & Competencies

• Strong understanding of modern trade dynamics and retail operations

• Excellent negotiation and relationship management skills

• Proficiency in trade marketing and merchandising principles

• Advanced analytical skills with ability to interpret sales data

• Strong presentation and communication abilities

• Project management and multi-tasking capabilities

Technical Skills

• Proficiency in MS Office Suite (Excel, PowerPoint, Word)

• Experience with CRM and sales tracking systems

• Knowledge of retail analytics tools and POS data analysis

• Familiarity with trade promotion management systems

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person