Modern Trade Expert

Key Responsibilities -

Channel Management & Development

• Develop and execute strategic plans for modern trade channels (hypermarkets, supermarkets, department stores)
• Build and maintain strong relationships with key modern trade partners and buying teams
• Identify new modern trade opportunities and expand distribution footprint
• Negotiate trade terms, promotional activities, and shelf space agreements
• Monitor competitor activities and market trends within modern trade channels

Sales Performance & Revenue Growth

• Achieve sales targets and KPIs for assigned modern trade accounts
• Develop account-specific business plans and growth strategies
• Implement effective merchandising and promotional campaigns
• Analyze sales data and provide actionable insights for performance improvement
• Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

• Plan and execute in-store promotions, displays, and merchandising activities
• Coordinate with marketing teams on trade-specific campaigns and product launches
• Ensure optimal product placement, visibility, and shelf share
• Monitor and maintain planogram compliance across stores
• Manage trade marketing budgets and ROI optimization

Relationship Management

• Serve as primary point of contact for assigned modern trade accounts
• Conduct regular store visits and relationship-building activities
• Resolve any trade-related issues or conflicts promptly
• Collaborate with internal teams (supply chain, finance, marketing) for seamless execution
• Provide training and support to retail staff when required

Market Intelligence & Reporting

• Monitor market trends, consumer behaviour, and competitive landscape
• Provide regular reports on sales performance, market share, and channel insights
• Conduct store audits and compliance checks
• Analyze pricing strategies and recommend optimizations
• Prepare and present business reviews to senior management

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person