MIS Executive - Airoli

Role & responsibilities

• Gather, organize, and analyze data from various digital marketing platforms, including Google Analytics, social media platforms, email marketing tools, advertising platforms & others.
• Create and maintain reports, dashboards, and data visualizations to track and communicate key digital marketing metrics and performance indicators.
• Identify trends, patterns, and opportunities within the digital marketing data and provide actionable insights to improve campaign performance and optimize marketing strategies.
• Collaborate with the digital marketing team to define data requirements, establish tracking mechanisms, and ensure data accuracy and consistency.
• Monitor the performance of digital marketing campaigns, including click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant metrics.
• Conduct ad-hoc analysis and data deep-dives to answer specific business questions and support decision-making processes.
• Develop and maintain standardized reporting templates and processes to streamline data analysis and reporting activities.
• Stay updated with the latest digital marketing trends, tools, and technologies to propose innovative ways to leverage data for marketing insights.
• Collaborate with cross-functional teams, such as marketing, finance, and IT, to ensure data integrity and consistency across different systems and platforms.
• Assist in the development and implementation of data-driven strategies and initiatives to improve the effectiveness of digital marketing campaigns.

Preferred candidate profile

• Bachelor's degree in marketing, business, statistics, or a related field.
• 2-3 years of experience in digital marketing, data analysis, or a similar role.
• Strong proficiency in digital marketing analytics tools, such as Google Analytics, Google Ads, social media analytics platforms, and marketing automation platforms.
• Excellent analytical skills with the ability to interpret data, identify trends, and draw meaningful insights.
• Proficiency in data visualization tools, such as Tableau, Power BI, or Google Data Studio.
• Advanced Excel skills, including pivot tables, formulas, and data manipulation.
• Familiarity with SQL or other programming languages for data manipulation and analysis is a plus.
• Strong attention to detail and ability to work with large datasets.
• Excellent communication skills to present data findings and insights in a clear and concise manner.
• Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.

Kindly share your updated resume on Lakshmi.Veliath@sharekhan.com with below details

Cur CTC / Exp CTC / Notice Period