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Sales Development Representative (SDR) - Aarna Systems | Performance Driven Digital Marketing Agency Home Job Description Sales Development Representative (SDR) Job Description Were looking for someone who combines hunger for success with genuine curiosity about helping businesses grow through digital marketing. The ideal candidate is someone who: Gets energized by connecting with new people and building relationships Enjoys the challenge of turning cold prospects into warm opportunities Takes pride in being the first impression of our agency Thrives on hitting and exceeding targets Wants to build a career in B2B sales within the digital marketing industry About Aarna Systems Established in 2010, Aarna Systems is a premier digital marketing firm based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results for our clients. Our commitment to excellence has made us the go-to partner for businesses looking to enhance their online presence. When you join our team, you become part of a creative community dedicated to pushing the boundaries of digital marketing. Job Location: Baner-Balewadi, Pune Department: Sales Business Development Reports to: Sales Manager/Agency Owner Experience: min. 3 Yrs About the Role We are seeking a dynamic and results-driven Sales Development Representative to join our growing digital marketing agency. As our SDR, you will be the first point of contact with potential clients, playing a crucial role in building our sales pipeline and driving revenue growth. This is an excellent opportunity for someone looking to launch or advance their career in B2B sales within the fast-paced digital marketing industry. Key Responsibilities Lead Generation Prospecting Generate qualified leads through proactive outbound prospecting using cold calls, email campaigns, LinkedIn outreach, and social media engagement Research and identify decision-makers within target companies, focusing on businesses that could benefit from digital marketing services Build and maintain prospecting lists of potential clients using CRM tools and sales intelligence platforms Conduct initial discovery conversations to understand prospect needs and pain points Qualification Pipeline Management Qualify inbound leads from marketing campaigns, website inquiries, and referrals Assess prospect fit based on budget, authority, need, and timeline (BANT criteria) Schedule qualified meetings and demos between prospects and senior sales team members Maintain accurate records of all prospect interactions and pipeline activities in CRM system Meet or exceed monthly targets for Sales Qualified Leads (SQLs) and Sales Accepted Opportunities (SAOs) Relationship Building Communication Build long-term, trusting relationships with prospects to nurture them through the sales funnel Represent our agencys digital marketing services with comprehensive knowledge of our offerings Collaborate with marketing team to align messaging and leverage content for prospect engagement Provide feedback to marketing and sales teams based on prospect interactions and market insights Required Qualifications Essential Skills Communication Excellence : Outstanding verbal and written communication skills with ability to engage C-level executives and decision-makers Research Proficiency : Strong research skills to understand prospect businesses, industry challenges, and competitive landscape[2] CRM Technology : Experience with CRM systems, email automation tools, and LinkedIn Sales Navigator Goal-Oriented Mindset : Proven track record of meeting or exceeding targets in previous roles Adaptability : Ability to thrive in fast-paced environment and adapt messaging based on different industries and prospect types Experience Requirements 3-5 years of experience in B2B sales, lead generation, or customer-facing roles Experience in digital marketing, SaaS, or agency environment preferred but not mandatory Demonstrated success in prospecting and lead qualification activities Familiarity with digital marketing concepts (SEO, PPC, social media marketing, content marketing) Personal Attributes Gritty Determination : Resilient mindset with ability to handle rejection and maintain motivation Curiosity Learning Agility : Genuine interest in understanding client businesses and staying updated on digital marketing trends Creative Problem-Solving : Ability to craft personalized outreach messages that stand out from generic sales pitches Team Collaboration : Strong collaborative skills to work effectively with sales, marketing, and account management teams Compensation Package Competitive base salary Performance-based commission structure with uncapped earning potential Quarterly bonuses for exceeding targets Annual performance reviews with salary increase opportunities
