Meta Ads Specialist

Job Title: Meta Ads Specialist

Job Summary:

Key Responsibilities:

• Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns
• Drive website traffic with a strong focus on conversions and revenue
• Define target audiences, ad creatives, and campaign budgets
• Monitor key performance metrics and continuously optimize campaigns to improve ROI
• Conduct A/B testing on creatives, ad copies, and audience segments
• Implement and track conversions using Meta Pixel and website analytics tools
• Prepare regular performance reports with insights and improvement plans
  

Required Skills & Experience:

• Proven experience managing Meta Ads for lead generation or sales
• Strong understanding of conversion funnels, audience targeting, and performance marketing
• Hands-on experience with Meta Business Manager and Ads Manager
• Strong analytical skills with the ability to optimize campaigns based on data
• Experience in driving eCommerce or website-based sales is preferred
  

Employment Type:

Goal: