Meta ads/ Google ads Specialist

Profile: Google & Meta Ads Specialist

Location: Noida | Experience: 4+ Years | Industry: EdTech

About Us

We are a fast-growing EdTech company dedicated to providing industry-ready courses in Data Science, Artificial Intelligence, Investment Banking, and more.
Our mission is to empower learners with high-quality, skill-based education and certifications to help them excel in today’s competitive job market.

Role Overview

We’re looking for an experienced Google & Meta Ads Specialist to lead our paid marketing efforts across Google, Facebook, and Instagram.
The ideal candidate will have a strong background in performance marketing, with proven success in lead generation, campaign optimization, and ROI improvement.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube).
• Manage and scale Meta Ads campaigns (Facebook & Instagram) for lead generation.
• Conduct detailed keyword research, audience segmentation, and competitor analysis.
• Manage and allocate ad budgets effectively to maximize ROI and reduce CPL/CPA.
• Implement conversion tracking, analytics, and A/B testing for ads and landing pages.
• Collaborate with content and design teams to create high-performing ad creatives.
• Monitor campaign performance using Google Analytics, GTM, and CRM tools, and share actionable insights.
• Develop remarketing and funnel optimization strategies to boost conversions.

Required Skills & Qualifications

• Minimum 3 years of hands-on experience managing Google Ads.
• Proven expertise in Meta Ads (Facebook & Instagram) campaign management.
• Strong understanding of PPC, SEM, bidding strategies, remarketing, and conversion optimization.
• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, GTM, and CRM platforms.
• Demonstrated experience in lead generation and ROI-driven campaigns.
• Analytical mindset with strong reporting and problem-solving skills.

Preferred Qualifications

• Google Ads and Meta Ads Certifications.
• Experience in EdTech, e-commerce, or SaaS industries.
• Familiarity with LinkedIn Ads or other paid advertising platforms.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work in a dynamic, fast-growing EdTech environment.
• Room for professional growth, creativity, and innovation.
• A collaborative and impact-driven team where your work truly makes a difference.

Kindly share your cv:
Contact Details: +91 8076437829

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person