Meta Account Support Specialist

Haystek Technologies

1 - 3 years

0 - 1 Lacs

hyderabad

Posted:1 month ago| Platform:

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Skills Required

google analytics meta blueprint ad sales utm tagging meta platforms ctr cpa facebook business manager roas

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Meta Account Support Specialist

Key Responsibilities:

Manage and optimize Meta Ads accounts (Facebook Business Manager, Ads Manager).
Set up and execute performance marketing campaigns across Meta platforms.
Conduct audience segmentation and implement precise targeting strategies.
Track campaign performance and implement data-driven optimizations.
Set up and maintain Facebook Pixel, Conversion API, and custom conversion tracking.
Collaborate with creative and content teams to ensure campaign alignment.
Monitor budget pacing and ensure campaigns deliver within allocated spend.
Generate campaign performance reports and provide actionable insights.
Comfortable with US region regulated industries (finance, legal, health).

Requirements:

12 years of experience managing Meta Ads campaigns.
Proficiency in Facebook Business Manager, Ads Manager, and Meta Events Manager.
Strong understanding of digital ad targeting, bidding strategies, and KPIs (CTR, CPA, ROAS).
Experience with conversion tracking setup (Pixel, Conversion API).
Analytical mindset with strong Excel/Google Sheets skills.
Excellent communication skills to effectively coordinate with cross-functional teams.
Good communication and project management skills.

Nice to Have:

Experience with third-party tracking tools (Google Analytics, UTM tagging).
Knowledge of remarketing and lookalike audience strategies.
Exposure to other digital platforms (Google Ads, LinkedIn Ads) is a plus.
Certification in Meta Blueprint (preferred but not mandatory).

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