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Media Execution & Ops Assoc Analyst

Media Execution & Ops Assoc Analyst

Pepsico

3 - 4 years

2 - 6 Lacs

hyderabad

Posted:2 days ago| Platform:

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Skills Required

media execution performance marketing cpm ppc keyword research forecasting media analytical skills sales research analytics marketing data science cpc ecommerce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

Hands on keyword plan, manage, execute and optimize performance marketing campaigns across European markets with primary focus on Amazon marketing services, Citrus & Criteo ads. This role will be responsible for working closely with the eComm commercial leads in each of the markets to understand objectives, priority products and budgets in order to launch campaigns that deliver results.

Responsibilities

Campaign planning:

Partner with commercial teams to understand objectives, challenges, priorities and budgets
Conduct forecasting for annual and monthly budgets
Ensure deployment of best practices in all performance and on-platform search campaigns across markets
Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution:

Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
Keyword Research and Ad Copy Development
Manage and maintain campaign budgets or spend summaries
Track and analyze campaign data to achieve business goals
Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
Lift & shift learnings across markets while planning and delivering the marketing strategies

Reporting and optimization:

Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
Stay up to date with developments in performance marketing and the competitive landscape

Qualifications

3-4+ years experience working within eCommerce marketing / Shopper Marketing
Understanding of eCommerce landscape in EU
Good understanding of PPC/CPC/CPM models
Good analytical, numerical, and reporting skills but also creative mindset
Good verbal and written communication with excellent English
Strong Microsoft Office skills especially Excel & ppt
Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
Sense for organizational dynamics, ability to build strong relationships and influence

Candidate profile

Hands-on as well as strategic
Flawless execution
Get things done (fast) mindset
Top analytical skills finding insights & actions from Data
Curious, fast learner
Team player & strong influencer
Work with local teams from distance
Ability to work independently as well as in a team

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Media Execution & Ops Assoc Analyst