Media Execution & Ops Assoc Analyst

Pepsico

3 - 5 years

3 - 4 Lacs

hyderabad telangana india

Posted:1 month ago| Platform: Foundit logo

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Skills Required

ecommerce marketing ppc campaign management amazon advertising citrus & criteo platforms data analysis & reporting campaign optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Campaign Planning & Strategy

Partner with commercial teams to understand business objectives, priorities, and budgets.
Forecast and manage annual and monthly campaign budgets.
Implement best practices in performance and search campaigns across markets.
Identify growth opportunities through keyword expansion, ad copy testing, landing page optimization, and campaign structuring.
Maintain a test & learn agenda to optimize campaigns and share insights across markets.

Campaign Execution

Execute eCommerce performance campaigns across multiple retailer platforms and Pepsico brands.
Conduct keyword research and develop ad copy.
Monitor campaign performance to ensure KPIs, budgets, and deadlines are met.
Apply learnings from one market to optimize campaigns in other markets.

Reporting & Optimization

Track, analyze, and report campaign performance data to internal stakeholders.
Collaborate with analytics and data science teams to identify data-driven optimization opportunities.
Stay informed on developments in performance marketing and the competitive landscape.

Qualifications

34 years of experience in eCommerce marketing or shopper marketing.
Strong understanding of the EU eCommerce landscape.
Knowledge of PPC/CPC/CPM models.
Excellent analytical, numerical, and reporting skills combined with a creative mindset.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Strong communication skills in English, both written and verbal.
Ability to navigate and influence a matrix organization across multiple countries.

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