Media Buyer - Google Ads - Search Arbitrage

• Build, launch and manage high-volume Google Display campaigns focused on search arbitrage—structure accounts, ad groups, keywords and match types for efficient scaling.
• Optimize bids, budgets and automated rules to hit CPA/ROAS targets while maintaining strict pace and spend controls.
• Design and execute rigorous A/B tests for creatives, landing pages and funnel flows; analyze results and iterate to improve conversion metrics.
• Implement and maintain accurate tracking (UTMs, server-side / pixel strategies, GA4) and validate conversion attribution across platforms.
• Monitor traffic quality and take proactive measures against invalid/fraudulent traffic; work with partners to minimize waste and maintain compliance.
• Prepare clear performance reports and actionable insights for ops and finance; collaborate with cross-functional teams to scale winning strategies.
  

Skills & Qualifications

• Google Ads
  

Additional Qualifications

• Proven track record in performance media buying or search arbitrage with measurable campaign ROI improvements.
• Comfortable working in a fast-paced, metrics-driven ad‑tech environment; strong analytical and problem-solving orientation.
• Located in India and able to work hybrid (onsite + remote) as required; professional proficiency in English.
  

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