Media Buyer - Google Ads

As a Media Buyer specializing in Google Display Ads, your role will involve developing and executing display advertising strategies that align with business goals. You will collaborate with the creative team to design engaging ads and utilize various targeting techniques to reach the target audience effectively. It will be crucial to manage the budget efficiently across campaigns to ensure maximum ROI and meet key performance indicators. Your key responsibilities will include: - Developing and executing display advertising strategies aligned with business goals - Collaborating with the creative team to design engaging display ads - Planning and allocating budget efficiently across campaigns - Monitoring ongoing campaigns and optimizing performance through data analysis - Conducting A/B testing to improve ad effectiveness and conversion rates - Generating detailed performance reports and providing actionable insights - Keeping up with the latest trends in digital marketing - Ensuring compliance with Google's advertising policies and brand guidelines To excel in this role, you should have: - Proven experience as a Media Buyer focusing on Google Display Ads - Proficiency in Google Ads and the Google Display Network - Strong analytical skills for data interpretation and decision-making - Familiarity with digital marketing tools like Google Analytics and Tag Manager - Experience with remarketing/retargeting strategies and dynamic display ads - Creative mindset for collaborating with design teams - Excellent project management and organizational skills - Strong communication and collaboration abilities - Google Ads Certification would be a plus Preferred qualifications include a Bachelor's degree in Marketing, Advertising, Business, or a related field, experience with large-scale ad budgets, and knowledge of programmatic buying. Your expertise in tag manager, communication skills, Google products, analytical skills, and collaboration will be essential for success in this role.,