Media Buyer - Google Ads

As a Media Buyer focusing on Google Display Ads, you will be responsible for developing and executing display advertising strategies that align with business objectives, whether it be enhancing brand awareness, generating leads, or driving sales. You will collaborate with the creative team to design captivating display ads and implement precise targeting methods to reach the desired audience segments effectively. Efficient budget management is crucial in ensuring optimal ROI while meeting key performance indicators. Monitoring campaign performance and making data-driven adjustments to bidding strategies, targeting criteria, and ad creatives will be part of your routine. Regular A/B testing will help improve ad effectiveness and conversion rates. You will generate detailed performance reports and provide actionable insights to stakeholders for continuous campaign enhancement. Staying updated on digital marketing trends, especially within the Google Display Network, and ensuring compliance with advertising policies and brand guidelines are also essential aspects of the role. To excel in this position, you should have proven experience as a Media Buyer with a specialization in Google Display Ads and proficiency in Google Ads, including hands-on experience with the Google Display Network. Strong analytical skills, familiarity with digital marketing tools like Google Analytics and Tag Manager, and experience with remarketing strategies are necessary. A creative mindset, project management skills, and the ability to collaborate effectively with cross-functional teams are also key requirements. Possessing Google Ads Certification and a bachelor's degree in Marketing, Advertising, Business, or a related field would be advantageous. Experience with large-scale ad budgets and knowledge of programmatic buying are preferred qualifications that can further enhance your capabilities in this role.,