Media Buyer

As a Lead Generation Specialist, your primary role will involve strategizing, executing, and optimizing Google Ads campaigns to drive high-intent leads and inbound calls for clients across various verticals. Key Responsibilities: - Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) to target specific audiences. - Conduct keyword research, competitive analysis, and audience targeting to maximize ROI. - Optimize campaigns for Cost Per Lead (CPL), Cost Per Acquisition (CPA), and call quality metrics. - Collaborate with landing page, design, and content teams to create high-converting creatives and funnels. - Monitor campaign performance daily and implement A/B testing strategies. - Track conversions using Google Tag Manager, Google Analytics, and other tracking tools. - Stay updated with Google Ads policy changes, trends, and platform features. - Generate regular reports with actionable insights and performance metrics. Qualifications Required: - Deep understanding of performance marketing metrics like CTR, CPC, CPL, Quality Score, etc. - Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms. - Strong analytical skills and a data-driven mindset. - Experience managing large ad budgets with proven ROI. - Excellent written and verbal communication skills. Company Details: (If available) No additional details about the company were provided in the job description.,