MarTech Lead

MarTech Lead

Location: Bangalore

The Role

MarTech Lead

This pivotal role requires an individual with a deep, authoritative technical mindsomeone who can truly understand complex requirements, assess platform risks, and architect scalable, high-performing MarTech solutions. Simultaneously, you will be a masterful communicator, translating these technical concepts into clear, compelling, and commercially sound insights for non-technical stakeholders and client executives.

building, mentoring, and scaling our development capability

Key Responsibilities

• Technology & Quality Assurance:

  Oversee and assure the quality, performance, and strategic alignment of the technology team's output across all client engagements.

• Strategic Scoping & Documentation:

  Lead the scoping of new MarTech requirements, translating client business needs and marketing strategies into detailed, accurate technical specifications and documentation.

• Workflow Optimization & Governance:

  Continuously improve development workflows, systems, and delivery processes (DevOps, QA, CI/CD) to enhance team productivity and velocity.

• Team Development & Recruitment:

  Drive the ongoing professional development, mentoring, and recruitment of the engineering team, fostering a culture of technical excellence and accountability.

• Innovation & Future-Proofing:

  Stay ahead of the curve on the latest trends in development,

  Generative AI

  , and emerging marketing technology, incorporating strategic insights into our service offerings and roadmaps.

Who This Role Suits

technically-minded leader

• The Ex-Developer Leader:

  An individual with a strong development background who now enjoys the challenge of

  leading and mentoring teams

  as much as the satisfaction of architecting a perfect solution.

• A Collaborative Driver:

  A true

  problem-solver

  who thrives on cross-functional collaboration and excels in the demanding, fast-paced environment of an agency.

• The Confident Communicator:

  A

  persuasive and confident communicator

  capable of building instant rapport with clients and effectively motivating geographically dispersed teams.

• The Systems Architect:

  A

  systems thinker

  who genuinely enjoys identifying bottlenecks and refining workflows for maximum efficiency and quality.

• The Owner:

  Someone comfortable with a high degree of

  autonomy, ownership

  , and navigating the occasional ambiguity or "organized chaos" that comes with rapid growth.

Must Have

• Agency Experience:

  Proven experience working in a digital or creative agency setting, with exposure to delivery models in

  Western markets

  (e.g., North America, UK, Europe, ANZ).

• Client Communication:

  Demonstrated ability to

  communicate directly and effectively with senior-level clients

  (Director/VP/C-Suite), presenting technical strategy and solutions with clarity and confidence.

• MarTech Platform Expertise:

  Deep technical understanding of the MarTech landscape, with mandatory, in-depth experience in architecting and delivering solutions on:

* WordPress

* Adobe Experience Manager (AEM)

*

essential.

• Strong Network:

  An established professional network of developers, architects, and technical specialists that can be leveraged for future recruitment and partnership opportunities.

Desired Qualifications and Experience

• Bachelors or Masters in Engineering, Computer Science, MS or IS . Supplementary education is an advantage
• Additional industry certifications desired but not essential
• Minimum 4 years of related experience including in a multi-client environment and exposure to international Clients

• Proficiency in tools such as Salesforce Marketing Cloud, HubSpot, Marketo, Google Marketing Platform, Adobe Experience Cloud, etc.

• Hands-on experience with

  APIs, data integration, webhooks, and cloud infrastructure

  (AWS, GCP, or Azure)
• Strong understanding of digital marketing channels

  (SEO, SEM, social, programmatic)

• Familiarity with scripting languages

  (JavaScript, Python

  ) and database/query languages (SQL)
• Ability to communicate effectively with both technical and non-technical audiences

selina@crewkraftorz.com