Marketo Developer

As a Senior Marketo Developer at our company, your role will involve leading the design, development, and optimization of advanced marketing automation solutions. You will need deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows aligning with sales and marketing processes. Key Responsibilities: - Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models. - Develop and maintain dynamic content, snippets, tokens, and program templates. - Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors. - Ensure seamless data flow between Marketo, Salesforce, and third-party systems. - Maintain data hygiene, enrichment, and normalization across platforms. - Architect scalable solutions for lead lifecycle, routing, and attribution. - Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors. - Conduct unit, integration, and regression testing for new solutions. - Provide technical documentation, best practices, and mentor junior developers. Qualifications: - 5+ years of hands-on experience with Marketo development and administration. - Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce). - Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML. - Proven experience building scalable, modular program templates and workflows. - Strong understanding of lead lifecycle management, attribution, and marketing operations best practices. - Marketo Certified Expert (MCE) required; additional certifications preferred. In this role, you will be expected to have 5+ years of experience in Marketo development, possess expertise in Marketo APIs and integrations with CRMs, and hold the Marketo Certified Expert (MCE) certification. Your strong technical skills and experience with data management, architecture, and performance optimization will be key in fulfilling the responsibilities of this position. (Note: Application questions are omitted from the final JD),