Marketo Developer

Infogain

3 - 6 years

10 - 16 Lacs

pune gurugram bengaluru

Posted:Just now| Platform:

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Skills Required

marketing automation marketo integrated marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a Marketo Engage Technology developer with Proficiency in HTML5, CSS3, and modern web standards.

knowledge to drive marketing automation strategy and ensure the effective use of Marketo within our clients organization. The ideal candidate will possess in-depth knowledge of the Marketo Engage platform and will be responsible for leading all technical aspects of Marketo-related projects, including platform setup, integrations, automation, campaign build and execution. This role will collaborate closely with marketing, sales, and IT teams to optimize marketing performance, campaign execution, and lead management processes.

Key Responsibilities:

Marketo Engage platform setup including system administration, user management, data flow management, audience management, lead management and campaign management.
Help establishing data flow within Marketo, custom object creation, ensuring data accuracy, and implementing data hygiene processes, segmentation, and list management strategies.
Evaluate and enhance the performance of marketing automation processes, ensuring best practices in lead scoring, nurturing, and segmentation.
Manage integration between Marketo and other key systems such as CRM (e.g., Salesforce, MS Dynamics), analytics, data lake and third-party platforms to create a seamless flow of data.
Work with sales and marketing to design lead routing, scoring models, and attribution workflows to ensure accurate tracking and follow-up of marketing leads.
Provide technical guidance as well as implement all marketing automation projects, including the design of workflows, triggers, webhook, webservice setup and custom API configurations.

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