Marketing Trainee

About the Role

We are looking for a curious cat to join our marketing ninjas and work closely with our brand & performance leads to create, disseminate online and offline communications.

What You’ll Do Social Media Management

• Conceptualise and co-create the brand’s social media calendar for multiple accounts/channels
• Engage as the brand on social channels, conversing with followers, leads and customers
• Collaborate with the content team to create short-form assets for visual heavy Instagram and Youtube
• Assist leads with scripting short and long form content
• Manage end-to-end comms on all active social media channels from assisting in content creation, cataloguing content assets, writing caption copy, posting and response management
• Generate and share insightful reports on social media performance beyond vanity metrics

Brand Communication

• Translate campaign briefs for retail; assist in creation of in-store assets and communication touchpoints
• Co-create Press Releases and engage with journalists & publications to disburse official brand comms

Digital Communications

• Write copy for short & long form social media assets - caption copy, descriptions, hooks for stories, etc
• Conceptualise and co-author storytelling content for blog posts, email campaigns and digital guides
• Iteratively work on micro-copy for marketing automations, designed to drive retention and conversion.
• Layer all digital copy with keyword research and allied SEO best practices to strengthen organic discovery of the brand.

We’re looking for you if you’re:

• Someone who wants to build their understanding of consumer psychology and behavioural sales for a lifestyle brand
• An aesthete & tastemaker who can refine their sense of style to match brand sensibilities
• Eloquent yet simple in their ability to write and speak in English
• A multi-tasker who can work within a diverse team without being micro-managed
• Fairly proficient in basic tools (Canva, Google Docs/Sheets) and willingness to explore more advanced ones
• Holding basic know-how in writing smart and clinical prompts for AI tools (ChatGPT, Midjourney)
• A Bachelors Degree or equivalent, preferably in (but not limited to) Business/ Marketing/ Communications

Work with us if you're looking to:

• Work on omni-channel campaigns across digital and offline touchpoints
• Be part of the growth journey of a lifestyle D2C brand
• Co-create and collaborate with a diverse and driven team of creatives
• Understand and unlock real-world synergy between brand and performance marketing

Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹12,500.00 per month

Work Location: In person