Marketing Technology Expert

As a Marketing Technology Expert at Barco, your role involves enhancing marketing operations across all business units. You will manage marketing technology platforms, drive adoption, optimize licenses, and collaborate with various teams for seamless integration and data quality. Your proactive approach and innovative ideas will contribute to maximizing ROI, reducing risks, and driving proactive operations. Key Responsibilities: - Oversee and maintain key marketing technology platforms to ensure full leverage. - Conduct training sessions and create documentation for platform adoption and proficiency. - Analyze and optimize software licenses for maximizing ROI and minimizing costs. - Stay updated on marketing technology trends and implement innovative solutions. - Collaborate with business units to understand their needs and support marketing objectives. - Ensure high data quality across all platforms by implementing data management best practices. - Automate repetitive tasks to enhance efficiency and reduce manual workload. - Define integrations between platforms for seamless data flow and functionality. Qualifications Required: - 3-5 years of experience in marketing technology or related field. - Bachelor's degree in marketing, Information Technology, or related field; or relevant experience. - Strong understanding of marketing technology platforms such as Marketo, Captello, ZoomInfo, Zoom Webinars, Zapier, etc. - Proactive and structured problem-solving approach. - Excellent stakeholder management and communication skills. - Strong project management capabilities. - Knowledge of data quality best practices. - Experience in task automation and operational efficiency improvement. - Understanding of integrations between various marketing technology platforms. In addition to the job description, Barco is committed to innovation, diversity, creativity, inclusion, and equity as core capabilities driving the shared goals and mission of the organization.,