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Caterpillar Inc
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Marketing Technology & Data Consultant

Marketing Technology & Data Consultant

Caterpillar Inc

3 - 7 years

11 - 15 Lacs

chennai bengaluru

Posted:19 hours ago| Platform:

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Skills Required

relationship management basic marketing programs usage manager technology supplier management test cases management digital marketing salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Consults with marketing teams with the usage of marketing technologies and/or data to improve marketing performance to achieve business objectives. Assists in the development and delivery of content for marketing technology, marketing data & digital marketing process adoption.
Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating backlogs based on business requirements. Creates, analyzes and validates business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners. Leads medium projects, with moderate complexity related to marketing technology and/or data development and adoption.

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Caterpillar Inc

Heavy Equipment, Manufacturing

Peoria

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Marketing Technology & Data Consultant