Marketing Strategy-Consultant and Sr Consultant- Night Shift

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SHIFT - NIGHT SHIFT

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ABOUT THE TEAM (CSAD):

With extensive industry relationships and insights, we assist clients in identifying opportunities to optimize resources and maximize value across the entire customer journey, spanning various channels, customer segments, and experiences. Through testing and learning, we determine the most valuable path, whether it involves launching a new business, pricing a service, targeting a different customer group, or exploring a new channel. We aid clients in defining their future customer operating model, encompassing roles, processes, structures, and technology platforms, all aimed at generating business value.

ABOUT Customer:

KEY RESPONSIBILITIES:

1. Understand clients business requirements and leverage domain expertise to identify opportunities for process improvements and help build agile and efficient marketing functions.

2. Assist in the operational validation of strategic initiatives, ensuring alignment with organizational capabilities, resources, and processes. 

3. Aid in developing and improving business frameworks that integrate financial and technological aspects, market insights, capability assessments, revenue projections, and other critical factors, harnessing data for insights, personalization and orchestration.

4. Shape compelling business cases for marketing spend and marketing revenue allocation by delving into market dynamics, understanding customer desires, and highlighting unique value propositions.  

5. Provide strategic guidance and recommendations to clients based on industry best practices and emerging trends by staying updated on the latest advancements in marketing technologies.

6. Support marketing technology implementations, MarTech consolidation and value realization, delivering change and improvements to client’s marketers by understanding the technology landscape for MarTech stacks such as Digital Asset Management (DAM), Content Management Systems (CMS) and Marketing Resource Management (MRM)

a. DAM: Map Marketers’ journey and identify the requirements associated with seamless digital asset management.

b. CMS: Identify ways to enhance content management through creating components and personalization of content to improve efficiency of content created. 

c. MRM: Create or optimize budgeting & planning strategy for marketing spend across client’s business.

7. Use marketing analytics to track and measure marketing outcomes (KPIs) and perform analyses on return on investment (ROI) to gauge the viability of strategic initiatives.

8. Develop as a leader within a like-minded community of marketers, local and global, with incredible opportunities for mentorship and career growth.

9. Manage multiple priorities / workstreams on the engagement - from conception to completion - ensuring we meet client expectations, scope, and timeline requirements.

10. Orchestrate comprehensive stakeholder engagement, training programs, and communication strategies to facilitate smooth adoption of new processes / tools for client businesses

REQUIRED EXPERIENCE AND SKILLS

Deloitte is looking for an experienced practitioner with deep expertise in the marketing domain originating from strong industry OR consulting experience.

• Professional experience:

  Experience in strategy consulting from consulting firms, Big 4 firms, OR experience within Marketing function

• Industry experience:

  Experience across Media, Technology, Retail and Consumer, Life Sciences, Healthcare or BFSI preferable. Have a good understanding of B2B v/s B2C marketing

• Core Consulting skills:

  Managing the pace and delivery of projects including coordination with key project stakeholders, reporting key findings and contributing to the wider business unit through business development, knowledge sharing and other activities

• Marketing Skills:

• End-to-end knowledge on marketing strategy, planning and execution
• Knowledge on industry-wide and in-technology best practices
• Perspective on marketing technology, specifically inner workings of MRM, DAM & CMS
• Experience on implementation of marketing technology and automation
• Understanding of business frameworks of different business and how to improve them to achieve pre-defined business targets and objectives

• Tools Experience:

  Good to have knowledge of

• DAM & CMS:

  Experience with web marketing and commerce systems, Adobe Marketing Cloud and Adobe Experience Manager (AEM) preferred Adobe Certified Expert (ACE) Business Practitioner is a plus 

• MRM:

  Experience with tools such as APRIMO, BrandMaker, Workfront, Anaplan, etc. is a plus 

• Analytics

  : Experience with Adobe Analytics, Google Analytics, PowerBI and Tableau is good to have

REQUIRED QUALIFICATIONS:

• MBA from a premier school in India or abroad
• 2 - 4 years for Consultants
• 5 – 7 years for Senior Consultants

PREFERRED QUALIFICATIONS:

• Exposure to working in non-India Geographies (preferably US) and/or interacting with global stakeholders
• Flexible and willing to work in partial overlap with US business hours, as per project requirements (Night Shift)

ABOUT DELOITTE:

Deloitte in U.S. In the United States, the subsidiaries of Deloitte LLP provide the following services:

• Audit & Assurance
• Consulting
• Financial Advisory
• Risk Advisory
• Tax
• Deloitte Support Services India Pvt. Ltd 

Enabling Areas (EA) at the U.S. India offices are the support arm of the organization and comprise several groups including Talent, Technology, Finance, Communications, Field Operations, etc. EA gives every client-service business unit access to the best and brightest resources when it comes to support services. More specifically, EA enables the business units to solely focus on satisfying clients and developing new products and services to sustain competitive advantage, while they consolidate and standardize a diverse collection of systems, processes, and functions. The team provides a wide array of services to the U.S and India professionals and is continually evaluating and expanding its portfolio.

HOW YOU’LL GROW:

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