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Marketing Specialist/Mgr 5

Marketing Specialist/Mgr 5

Adobe

8 - 12 years

0 Lacs

noida uttar pradesh

Posted:6 days ago| Platform: Shine logo

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Skills Required

digital marketing b2c marketing project management marketing analytics forecasting budget management communication skills critical thinking influencer marketing project management datadriven marketing brand partnerships customerfirst approach

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: Join Adobe as a Marketing Manager for India DME Digital Express, where you will be responsible for developing and executing the marketing strategy to achieve ambitious business goals in the India market. As a data-driven digital marketer, you will create innovative marketing ideas that drive product adoption and long-term value, while working in a fast-paced global environment. Key Responsibilities: - Formulate and execute the marketing plan for India to enhance awareness, consideration, and conversion for Adobe Express. - Collaborate with cross-functional teams from Media, PR & Social, Lifecycle Marketing & Adobe.com, as well as Product Marketing and Go-to-Market teams to implement marketing initiatives. - Manage marketing program launches, including coordinating with creative agencies and communicating timelines to cross-functional teams. - Cultivate marketing partnerships to maximize impact for Adobe. - Drive marketing innovation by leveraging audience insights and analytics to meet business targets and metrics. - Monitor and manage budgets for marketing programs in alignment with quarterly and annual plans, and report on marketing performance. - Contribute to quarterly business and marketing reviews by presenting the narrative for Express marketing in India. Qualifications Required: - Proven track record of achieving business growth through digital marketing programs. - 8+ years of experience in B2C digital marketing within the software/technology sector, with a strong understanding of the Indian market. - Versatile marketing skills adaptable to changing strategies. - Experience with co-marketing and brand partnerships. - Strong analytical skills for data-driven decision-making. - Effective communication skills with senior leadership. - Exceptional critical thinking to translate market insights into actionable marketing strategies. - Proficiency in managing full-funnel campaigns, including digital, social media, and influencer marketing. - Ability to work with creative agencies to develop compelling messages. - Customer-centric approach to create outstanding experiences and successful customer journeys. - Strong project management abilities and attention to detail in a fast-paced environment. - Proficiency in navigating a global matrix organization. - Bachelor's degree required; knowledge of Adobe products preferred. - Fluency in spoken and written English, additional languages for India advantageous.,

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Marketing Specialist/Mgr 5