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Marketing Specialist/Mgr 3

4 - 9 years

6 - 11 Lacs

Bengaluru

Posted:1 week ago| Platform: Naukri logo

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Skills Required

Data analysis Interpersonal skills Excel adobe analytics Focus Agile Management Adobe Digital marketing Reporting tools

Work Mode

Work from Office

Job Type

Full Time

Job Description



Campaign set-up and execution
Paid S ocial (LinkedIn, Meta)
  • Build and launch campaigns across APAC and EMEA
  • Apply audience targeting, pacing logic, and geo-duplication
  • Monitor media metrics such as VTR, CTR, CPL, engagement; deliver weekly and fortnightly reports for optimisation
Paid S earch & D isplay (Google ads , Demandbase , ZoomInfo )
  • Keyword planning and volume pulls
  • Build campaigns in Google Ads with keyword/ad group/bid strategy setup
  • Conduct regular QA on ad relevance and keyword mapping
  • Maintain weekly performance dashboards (Excel) and report on CTR, CPC, conversion and top landing pages
Influ2 & D igital- O ut-Of-Home (DO OH via caasie.co)
  • Setup campaign s in self-serve platforms like Influ2 and caasie.co
  • Coordinate asset delivery and campaign timelines
  • Ensure all campaigns are tagged and tracked as per guideline
Reporting and I nsights
  • Track and report on spend and budget pacing in partnership with media leads
  • Build reports and performance narratives for internal reviews
  • Extract actionable insights to support optimisation and campaign decisions
Operations and Admin
  • Support in creating Workfront Planning views to document active digital programs , tactics, and activities
  • Managing deliverable tracker for publishers across channels
  • Vendor management
Whats Required to Succeed
  • Pro - activeness, drive, and intellectual curiosity
  • Strong critical thinking and problem-solving skills , with the ability to thrive in an agile and fast-paced environment
  • Minimum 4 years experience in digital marketing, with a focus on paid media - preferably in an agency environment
  • Proficiency in data analysis and reporting tools, such as Microsoft PowerBI , Adobe Analytics, Microsoft Excel, and other relevant platforms
  • Proficient English, both written and spoken
  • Excellent interpersonal skills with the ability to communicate at all levels
  • Well- organised , able to prioritise tasks and handle time optimally
.

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